Hey Girl Heyyy! I'm Danni Rico.
My journey into the beauty industry didn’t start with a business plan. It started with a decision to heal. After experiencing trauma at a young age, my confidence and self-worth were deeply affected, and for years I carried that silently. In 2020, something shifted. I stopped surviving and started rebuilding. I turned to beauty and self care as a way to reconnect with myself, and in 2021, something as simple as getting my brows done sparked a confidence I hadn’t felt in a long time. In that moment, I realized beauty isn’t just about how you look, it’s about how you feel when you look at yourself. That realization changed everything and lit a fire in me to help other women experience that same transformation.
I took a leap investing in permanent makeup trainings and opening a studio before I had clients or a clear roadmap, but I had vision. With 13 years of experience in the medical and dental field, I built my business on a foundation of patient care, wound healing, and precision, combining science with artistry to specialize in corrective skincare and natural-looking permanent makeup. Today, I’m a beauty entrepreneur, educator, and mentor, helping clients restore their confidence and helping artists build real skill and strong businesses. What started as my healing journey became my purpose. Beauty that heals. Skills that empower. Because when a woman truly sees her worth, everything changes.
XOXO, Danni Rico
Cliche But... I actually know how
"No Confidence" feels because I've been there too.
I didn’t build this business with a perfect plan, I built it in the messy middle. Late nights, trial and error, a little too much caffeine, and a whole lot of figuring it out as I went. People love to say “wow, she’s lucky,” but they don’t see the sleepless nights, the imposter syndrome, the tears, or the money spent trying to piece it all together without the right guidance.
Let’s be real… this path can feel lonely. I know what it’s like to have big ideas, no clear direction, and still feel deep down that you’re meant for more. That’s exactly why I care so much about what I do, because I don’t want you doing this the hard way when you don’t have to.
This space is different. You’re not just getting strategy, you’re getting someone in your corner who actually gets it. I’m here to guide you, push you, support you, and remind you who you are when you start to forget. We’re building something that’s aligned with your values while building your confidence every step of the way.
If you’re thinking "I want better for myself", THIS IS YOUR SIGN.
13+
Years of Medical Experience
4
Years In Business
700+
Lives Transformed
100+
Students/Mentees Helped
This is what happens when you finally go all-in and choose CONFIDENCE for yourself...
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Student
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Mentee
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QUESTIONS?
We’re here to guide, support, and answer any questions you have along the way. Whether you’re ready to book, train, or simply need help deciding where to start, you’re in the right place.
CONTACT ME
4195 North Viking Way
Suite 250
Long Beach, Ca 90808
(Inside Village Shops Building)
LINKS
Rico Skin Co. © 2022. All Rights Reserved.