Corrective Skincare.
Natural-Looking Permanent Makeup.
Beauty That Heals, Skills That Empower.

Helping empower women to heal their skin, own their confidence, and thrive in business.

13+

Years of Medical Experience

4+

Years In Business

1.7K+

Lives Transformed

100+

Students/Mentees Helped

Hey Girl Heyyy!

I'm Danni Rico, a Paramedical Esthetician & Beauty Business Mentor

I don’t follow trends. I build standards.

The beauty industry has exploded in recent years, but with that growth has come a flood of shortcuts, rushed trainings, and treatments that prioritize trends over long-term skin health. So in an industry full of shortcuts, filters, and quick certifications, I built my career differently.

My work is rooted in skin science, technical precision, and real-world experience, not "trending hype".

As a licensed Paramedical Esthetician, Permanent Makeup Expert, and Educator, I specialize in corrective skincare and natural-looking permanent makeup designed to restore confidence and create results that age beautifully.

But the work I’m building goes far beyond services.

My mission is to create a thriving beauty business and training academy that empowers and uplifts women, so they can feel confident in their skin, confident in their skills, and inspired to pursue their biggest dreams.

Because when women feel confident in how they look and powerful in what they can create, everything changes.

XOXO, Danni Rico

My Journey

Two ways to work with me.

One standard: EXCELLENCE.

CLIENT EXPERIENCE

🧬 Your skin is a complex system—shaped by biology, lifestyle, hormones, inflammation, and sometimes trauma.

Rico Skin Rx™ blends clinical paramedical techniques for corrective skincare & natural looking Permanent Makeup with a luxury client experience to create real, measurable, lasting change.

Whether you want facials/corrective skincare, paramedical treatments or permanent makeup, this program is designed to be customized for you and your needs.

❤️ It is ideal for those experiencing:

- Acne + chronic congestion

- Acne scars, texture damage, or trauma-related scarring

- Hyperpigmentation, melasma, or uneven tone

- Barrier dysfunction and long-term inflammation

- Dull, dehydrated, or prematurely aging skin

- Skin that has not responded to traditional facials or products

- Hair loss on brows and scalp

- Uneven/ Missing brows

- Loss of color and shape for lips

Every decision is rooted in biology, ingredient chemistry, and dermal behavior—yet delivered with the comfort, care, and polish of a premium studio experience.

*Virtual Skin Help Programs Available

ASPIRING & EXISTING BEAUTY PROFESSIONALS

🎓 My PMU & Esthetics trainings and Business Mentorship aren’t just classes — they’re investments in your future.

I pour everything I know into my students: years of experience, advanced techniques, and the business strategies that actually work. But here’s the truth… this isn’t for everyone.

Online & In-Person:

- Coaching Calls

- Workshops

- Courses / Trainings

- Mentorship

If you’re looking for a quick shortcut or plan to “wing it,” my trainings aren’t for you. I only work with artists who are ready to put in the work, do their homework, and show up fully committed to becoming the best in the industry.

Because when you train with me, I’m not just teaching you how to create brows, lips, etc. — I’m teaching you how to build a career, change lives, and stand out as a true professional.

💡 Serious students only.
If you’re ready to do the work, I’m ready to mentor you.

AS SEEN IN

MY SERVICES

No More Guessing. Just Growth.

1:1 COACHING

Work with me directly to build, price, launch, and scale your offers. No fluff. Just a roadmap.

LEARN MORE

SELF-PACED COURSES

On-demand, bingeable, and built for real-world implementation.

LEARN MORE

MASTERCLASSES

Just need guidance in one area? View live or recorded sessions that go deep on specific topics.

LEARN MORE

VIEW ALL SERVICES

REAL STORIES. REAL TRANSFORMATIONS.

Hear directly from women who’ve transformed their lives through coaching.

MASTERCLASSES

[Enter name of your masterclass here]

Learn to make aligned decisions and live with more peace and purpose.

WATCH NOW FOR ONLY $XX

[Enter name of your masterclass here]

Learn to make aligned decisions and live with more peace and purpose.

WATCH NOW FOR ONLY $XX

[Enter name of your masterclass here]

Learn to make aligned decisions and live with more peace and purpose.

WATCH NOW FOR ONLY $XX

FAST FORWARD XX DAYS...

You wake up feeling [insert emotion: “energized instead of anxious”, “clear instead of overwhelmed”, “motivated instead of stuck”].

Instead of [insert struggle: “scrolling mindlessly and dreading your day”], you know exactly what you’re working toward.

You’re not second-guessing every decision.

…You’re doing it. And it feels like you’re finally back in control.

TESTIMONIALS

These incredible women embraced the journey—and their breakthroughs say it all.

“I finally feel like myself again. This coaching helped me reconnect with who I truly am and gave me the confidence to move forward.”

Juan C

“Working with you gave me clarity I didn’t even realize I was missing. I now make decisions from a place of strength and purpose.”

Jessica R

“I stopped doubting myself after just a few sessions. You helped me uncover what was holding me back—and I feel unstoppable now.”

Alina D

[ENTER YOUR PODCAST NAME]

If you’re the kind of person who binges podcasts while [FILL IN: relatable habit — e.g., driving, doing brows, sipping coffee], this is your new favourite show.

Divulge in real strategy, mindset shifts, and behind-the-scenes lessons from experts in the industry & beyond.

LISTEN NOW ON YOUR FAVE PLATFORM:

Your Shortcut to [Dream Outcome] Starts Here.

This guide walks you through how to [FILL IN: solve specific pain point] in less than [FILL IN: time frame]. It’s fast, it’s simple, and it actually works.

Unable to find form

ZERO-RISK GROWTH.

I’m in this with you and your success means everything. 

That’s why I offer a no-questions-asked XX-day money-back guarantee on all coaching packages. If after two sessions you don’t feel more clear, confident, and empowered about your business direction, just send me an email. I’ll refund your investment in full—no hard feelings, no awkward conversations.